THE VALUE & PRICING BLOG
The latest stories, blog articles, and pricing news from the Ibbaka team
Why ChatGPT is the worst programming language ever
While traditional programming languages act like reliable vehicles for precise tasks, ChatGPT operates more like a stubborn mule—unpredictable yet uniquely capable for specific challenges. Find out why…
Elevating Customer Value Management: A Strategic Imperative for B2B SaaS Executives
Ibbaka Chief Value Officer Karen Chiang sets out the value agenda for 2025. Companies need to
Embed value in every team’s DNA
Treat value as a living system
Measure what matters: Value to Customer (V2C); Value Attainment Score (VAS); Time-to-Value (TTV)
Never miss an update
Subscribe to the Value & Pricing Newsletter to get insights that help you supercharge your growth.
