GET TO VALUE FASTER WITH IBBAKA
Our Approach
Are you struggling to set prices that reflect the true value of your SaaS offerings? Are you losing deals due to ineffective value communication and price negotiations?
Value, Scalability, and Ease of Implementation
Helping our customers talk about value is our mission, delivering value to our customers is our passion. Our unique combination of experience, methodology, and software means that our customers realize real business value in as little at 10 weeks.
Ease of Implementation
Ease of Use
Rapid Time to Value
Scalable
Each activity builds towards the next to enhance Go-to-Market and deliver improved key metrics like recurring revenue (ARR and MRR), net revenue retention (NRR) and customer lifetime value (LTV)
01. Align & Mobilize
The Ibbaka approach combines consulting and SaaS Software onboarding best practices to deliver rapid, high quality results. This begins with the Align and Mobilize phase where the groundwork for your value and pricing journey is laid out, including:
Aligning Stakeholders on Outcomes: Ensuring all key stakeholders understand, desired outcomes, success criteria, project scope, objectives, and roles.
Resource Allocation: Identifying and mobilizing the necessary resources.
Project Artifacts and Milestones: including plans and milestones to track progress and manage expectations.
Overall Governance and Success Metrics: to ensure a smooth delivery experience.
Our expert team uses tools and templates developed over years of experience to reduce risk. Avoid rework and shorten delivery timeframes.
02. Value Model
Value models are developed through analysis of use cases, usage data and value path analysis. Models are validated through structured stakeholder analysis and interviews and confirmed through customer and market research.
Ibbaka develops, validates, maintains and evolves value models in the Valio platform for vastly improved scalability and configurability.
03. Packaging
We help our customers package their software and design prices for each package. We help you decide on a packaging architecture and then map and connect the value paths in each package to optimize and improve:
Ease of purchase
Growth in package
Upsell and cross-sell
Customer satisfaction
04. Pricing Model
Ibbaka has special expertise in pricing design including usage-based and hybrid pricing. This approach to pricing has been proven to lead to more predictable revenue and to higher package growth.
Pricing models are implemented and managed on the Valio platform.
By having the value and pricing models dynamically connected on the same platform, you align price with value and make pricing a win-win game.
05. Enablement and User Adoption
Perhaps the biggest risk in a value and pricing engagement is that it actually delivers no value! You end up with an expensive and time consuming engagement that fails to change how you do business.
To avoid this risk, Ibbaka’s approach includes support for users to ensure users are enabled and comfortable in using the new value based tools at their disposal. Ibbaka experts have extensive experience in the introduction of new value and pricing approaches and will work with your team every step of the way, reducing the likelihood of project failure by increasing adoption and ROI.
Iterate & Optimize
Value and pricing don’t stand still, nor does Ibbaka’s Valio platform.
Value stories, real-time value dashboards, pricing analysis, and in-depth NRR tracking provide your teams with the data and insights to continuously measure performance and iterate your value models and pricing strategies.
CASPAR DE BONO, MANAGING DIRECTOR, B2B AT FINANCIAL TIMES
“Ibbaka provided a framework to guide our investment in innovative and differentiated offerings for our business customers. This has helped frame and direct our innovation strategy.”
Unparalleled Expertise. Proven Approach.
We have the experience, methodology, and the Valio platform to transform how you talk to your customers about value and how you price your products and services. Let’s talk.
