podcasts
Real Conversations That Drive Real Results
Get practical insights from fellow B2B leaders who've transformed their pricing strategies into customer success stories. Each episode brings you authentic conversations about:
Real-world pricing challenges and victories
Customer-centric strategies that work
Fresh perspectives on value delivery
Actionable tips you can implement today
with Steven Forth
Should SaaS Companies Prioritize Customer Feedback or Internal Analytics to Optimize Their Pricing Model?
PODCAST Summary
Sharing insights into the critical importance of customer feedback over internal analytics for optimizing SaaS pricing models, Steven Forth & Maxio’s CEO, Randy Wootton discover a real-world example highlighting the pitfalls of assuming value features without direct customer input. Learn how to construct and validate value models through customer conversations and why straightforward, honest communication matters. Uncover practical tips for addressing customer value dimensions, especially when dealing with innovative tech solutions.
Check out more podcasts from Maxio’s SaaS Builder Podcast series here.
with Steven Forth
Can Gen AI Optimize Your SaaS Pricing?
PODCAST Summary
Steven Forth dives deep into SaaS Gen AI-powered pricing technologies, providing cutting-edge insights on optimizing your pricing strategies. Joining Maxio’s CEO, Randy Wootton, they discover how generative AI is revolutionizing the ability to build value models in hours rather than months, offering a game-changing approach to adaptive and dynamic pricing. Gain valuable perspectives on capturing customer value effectively and the crucial steps to leverage AI for smarter pricing decisions.
Check out more podcasts from Maxio’s SaaS Builder Podcast series here.
with Steven Forth
Generative Pricing Explained: How AI Will Transform Value Measurement and Proposal Success
PODCAST Summary
In this episode, Steven explores the concept of generative pricing, emphasizing how AI can transform pricing strategies through real-time value measurement and dynamic proposal evaluation. He discusses how composable AI applications and generative adversarial networks might drive advancements in pricing and proposal management. Practical advice is also provided on using AI to optimize proposals, including developing effective evaluation rubrics and leveraging AI for better decision-making.
with Steven Forth
AI vs. SaaS: Transforming Software Pricing and Value Delivery
PODCAST Summary
In this episode, Steven and Mark Stiving explore how AI can revolutionize software customization and pricing, ensuring precise value delivery for each B2B SaaS customer. Steven highlights that while AI brings innovative capabilities, it reinforces the core principles of pricing rather than altering them. Discover how leveraging AI can enhance your value delivery strategy and maximize ROI in the competitive B2B SaaS landscape.
with Steven Forth
What The Tech #38: Innovation Can’t Be Random
PODCAST Summary
Explore the seismic shift in SaaS as AI and generative AI reshape product development and pricing strategies. Uncover insights on adapting your SaaS enterprise to leverage the revolution within the product value assessment, ensuring your pricing strategies remain competitive and aligned with the emerging landscape.
with Steven Forth
Transformative Trends in B2B SaaS Pricing for 2024
PODCAST Summary
Explore our comprehensive 2024 report on AI monetization, uncovering the latest trends in SaaS pricing and the critical importance of value-based strategies. Discover how articulating the economic value of AI technology can revolutionize your business approach.
with Steven Forth
Capitalizing on Sound Economic Planning with Strategic Planning for 2024
PODCAST Summary
In this episode, Steven shares some valuable insights on planning ahead in business. He talks about how important it is for companies to be prepared for different future events by closely looking at what might change and making their pricing plans stronger. This way, they can handle what comes next more easily.
By planning for different scenarios, especially when it comes to pricing, businesses can be better prepared for whatever the future holds in a fast-changing world.
with Steven Forth
Why is Net Revenue Retention (NRR) Your Most Important Growth Metric? Latest Report with Steven Forth
PODCAST Summary
Ibbaka’s Net Dollar Retention report investigates the influence of factors such as organizational structure, packaging strategies, pricing metrics, and more.
Moreover, it underscores the significance of factors like customer churn, effective customer success strategies, and a dedicated team in fostering and sustaining this growth.
Acquire valuable insights into Net Revenue Retention (NRR) performance across various industries through an in-depth research report.
Explore the relationship between a company's organizational structure and its impact on NRR performance.
Uncover the pivotal role that factors like churn, customer success strategies, and a dedicated team play in shaping your Net Revenue Retention outcomes.
with Steven Forth
Challenges of Pricing AI
PODCAST Summary
In this episode, Steven discusses the challenges of pricing AI, primarily due to the limited availability of data. He emphasizes the importance of shortening the time required to build value models in order to easily establish pricing.
Discover the complaints and challenges associated with pricing AI
Enhance transparency in establishing the price point by creating value models
Find out the most recent advancements in AI pricing concerning language models and software, which greatly enhance productivity
with Karen Chiang
Minimize Churn and Boost Your Net Dollar Retention
PODCAST Summary
Karen discusses the importance of linking your pricing to value and creating pricing packages that accurately reflect the value provided to consumers.
Understand the concept of net dollar retention in relation to your customer base and as a means of measuring your revenue from operations
Learn how to effectively package your offers by linking value to pricing
Explore these net dollar retention levers to better understand the value your customers are seeking
with Steven Forth
Hybrid Pricing and Pricing with AI
PODCAST Summary
Steven enlightens us about hybrid pricing models and explains why we should adopt it. He also shares why pricing people need to change the way they see AI along with the work they do in pricing.
Understand one of the unstated rules of pricing that talks about pricing power along with insights into future risk
Find out how artificial intelligence (AI) can help address concerns regarding the connection between pricing and predictability, and why pricing people should change how they see AI in line with pricing
Discover the reason on why most of us need to adopt hybrid pricing models and why the two pricing metrics in that should be independent of each other
with Steven Forth
Disrupting Pricing with AI
PODCAST Summary
In this episode, Steven talks about AI and how it is impacting the world of pricing. He also shares some of the improvements we could expect from AI infrastructures in the near future.
Find out how the emergence of AI improves and disrupts the pricing profession and the trade as a whole
Learn how to extract the best and most comprehensive solutions from AI tools
Get an idea on how the “big 3” of cloud services might price for their AI services considering their current pricing models
with Steven Forth
How to Approach Increasing Your Prices Caused by Inflation
PODCAST Summary
In this episode, Steven shares Ibbaka’s approach to raising prices, especially during inflation, as he discusses what’s expected to happen in the pricing world next year, given all the events that have been around this 2022.
Find out why you should first segment your customers and treat them differently before you raise your prices
Learn how to approach a price increase, especially during inflation
Discover what’s possible to happen in the pricing world in 2023, especially with concerns of inflation and recession.
with Karen Chiang
Service-Led Growth: Why, How and When to Utilize It
PODCAST Summary
In this episode, Karen talks about service-led growth and its advantages over product-led growth in certain situations. She also tells us when and how to utilize it, along with the concept of collaborating with the customer throughout the journey in order to maintain and maximize the value of your product or services.
Learn the fundamentals of service-led growth
Discover why service-led growth might be more useful to your business than product-led growth
Find out how to maintain and maximize value by keeping in touch with your clients
With Ed Arnold
Value-Based Pricing in the Subscription Economy: Why It’s Hard to Perfectly Align Value, Usage, and Pricing
Podcast Summary
Ed talks about the future of value-based pricing in the subscription economy as he discusses how product-led growth companies achieve their initial growth, which later on leads to big wins.
Understand why pricing in value is the key to very clever segmentation in terms of creating user profiles in the market
Find out how product-led growth companies grow from being a small enterprises to being loved by a bigger market
Discover companies that are product-led growth businesses and realize how much they’ve grown since day one
With Steven Forth
Who has the Most Pricing Power?
podcast summary
Steven Forth shares how he helps companies redefine their value, as well as how they price offerings in the marketplace through a combined deep understanding of pricing design with market segmentation and value creation.
Discover how to develop a pricing strategy that leverages the value your organization creates
Learn how to execute pricing actions to drive commercial outcomes and growth
Discover how to use pricing tools to create and transform pricing that supports your business model
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