(In-person) Friday, April 26th | 1:00 PM - 1:40 PM

How New AI Enabled Functionality is Getting Priced

Steven Forth will unpack:

The different ways Artificial Intelligence (AI) is creating value.

Current monetization strategies being used and how well each is working.

How to apply learnings from AI pricing to other pricing challenges.

In this session, Karen and Steven will be discussing how you can leverage intelligent pricing and packaging to minimize churn (optimize gross-dollar retention or “GRR”).

Churn or a poor “leaky bucket” dynamic is challenging and can handcuff growth for any SaaS business. It is one of the main factors that determine Net Recurring Revenue (or “NRR”) and is a good indicator that customers are getting value from the service. Every subscription needs to be able to predict churn and have a playbook to manage customers at risk of churn. Karen and Steven will give you the tools you need to:

•Predict churn so that you are not taken by surprise
•Prevent churn for the customers you want to keep
•Accept churn when it is the best thing for both parties

(On-Demand)

Pricing operates as a catalyst for growth, and it is imperative for founders to grasp how to strategically plan and implement price changes.

As a company expands, the assignment of pricing leadership becomes pivotal, ensuring that the right individuals guide the pricing strategy in line with growth objectives.

Explore these critical aspects in our webinar with industry experts Steven Forth and SEG’s Paul Lachance, founder of Smartware Group (BigfootCMMS), where valuable insights are shared to navigate pricing strategies effectively for SaaS success.

The webinar covers pricing strategies such as:

•Why pricing is a critical growth driver and how it impacts company value

•How to plan and execute price changes

•What metrics to track and how to use pricing to improve those metrics

(On-Demand)

Finalizing your 2024 plans? Perhaps you're halfway there?

It's time to set fresh goals for success in the coming year and that time is now. Reflect on what strategies have proven effective, identify areas for improvement, and spot opportunities based on their perceived impact and execution difficulty.

Here's a sneak peek into what we'll cover:

•Establishing a robust baseline for 2023
•Defining your 2024 goals with a focus on the role of pricing
•Strategic considerations for a potential price increase
•Incorporating new pricing metrics for enhanced measurement
•Repackaging strategies to reach a broader market
•Effectively leveraging the value proposition in your go-to-market approach

(On-Demand)

In Q2 2023, we embarked on an extensive survey journey, collaborating with over 300 SaaS companies across diverse verticals, business models, and pricing strategies. Our mission was to answer the burning questions that keep scale-up entrepreneurs and executives awake at night:

•What verticals boast the highest NRR?
•How does organizational design influence NRR?
•Does your growth motion have an impact on NRR?
•Can pricing metrics shape NRR performance?

We're excited to unveil our discoveries and engage in a deep-dive discussion. Join us for a session that promises to shed light on how you can benchmark your company's performance against industry peers and the actionable steps to achieve best-in-class NRR performance.

(On-Demand)

We are thrilled to announce our collaboration with PeakSpan Capital for an upcoming Free Online Master Class titled "Pricing Diagnostics and Rapid Response"

Steven Forth and Karen Chiang will equip you with a practical action plan that empowers you to swiftly diagnose and take control of your pricing strategy.

Walk away with tangible steps tailored to your specific needs, enabling you to make decisive pricing improvements with confidence.