Category Value Maps are a new tool for understanding a software category. They help buyers decide which vendor is the best fit for their needs and vendors to get an external view of their positioning from the perspective of a generative AI process. They are made possible by the recent development of generated value models, economic value models created and maintained with generative AI. Ibbaka has generated the Category Value Map for Learning Solutions as its first demonstration of this powerful new tool.

Many agents are being introduced to the market to help with the saes process. There are AIs for Sales Development Representatives, for crafting sales content and for analyzing calls. Most modern CRMs use AI to predict what will close and when. What will happen when these agents encounter agents acting for the buyer? This is happening today and the world is about to get a lot weirder. We offer case studies for buyers of CRMs and sales intelligence.