What are the key trends that will impact pricing in 2025? What decisions will SaaS leaders need to make on pricing? Join this PeakSpan master class with Edward Wong and Steven Forth to prepare for change and get practical advice on how to lead pricing in a year of transformation. The shift to consumption and usage based pricing, outcome based pricing, hybrid pricing models will all be covered.

The Ibbaka AI Monetization in 2025 survey report is getting a lot of interest as it has the deepest data on how AI-enabled B2B SaaS and B2B AI are being monetized. On January 23 Ibbaka will have a webinar with pricing and monetization experts Mark Stiving and Michael Mansard to go deep into the findings and recommendations.

Ibbaka’s second Annual report on AI Monetization is now available. The report is based on a survey of more than 300 B2B companies that are bringing AI enabled or AI applications to market. It includes four mini case studies, proposes four emerging packaging patterns and defines three different approaches that companies are taking. The report is essential reading for anyone in the B2B AI applications space.

OpenAI has released its newest reasoning model o3. How will it be priced? Will OpenAI move from token pricing to task pricing? How would task based pricing work for o3? How would it impact pricing of agents and applications using o3?

Commercialization of B2B generative AI is coalescing around four patterns: Co-Pilots, Agents, Generators and Service as Software. Which pattern will dominate in 2025? How does one price each of these patterns? Prepare for change in 2025.