2025 is shaping up to be an interesting year, and a lot has already happened. In Q1 we have seen some important developments.

Join Steven Forth from Ibbaka, Marcos Rivera from Pricing I/O, and Karan Sood for a dynamic webinar on "What Happened in Pricing in Q1 2025". Marcos, Karan, and Steven are all informed, opinionated and outspoken.

Tariffs continue to threaten international trade patterns and B2B SaaS companies are not immune. One of the key ways to defend, and even leverage these changes, is to move to value-based pricing and its corollary value based selling. Here is a quick guide to how you can use value-based pricing in a time of growing tariffs.

The resurgence of tariffs under the Trump administration’s 2025 trade policies has sent shockwaves through global industries. While B2B SaaS companies don’t ship physical goods, they’re far from immune. Clients grappling with disrupted supply chains, inflated costs, and regulatory chaos will inevitably reshape their spending priorities. Here’s how SaaS leaders can adapt pricing strategies to protect margins, retain customers, and even capitalize on shifting demand.