What are the key trends that will impact pricing in 2025? What decisions will SaaS leaders need to make on pricing? Join this PeakSpan master class with Edward Wong and Steven Forth to prepare for change and get practical advice on how to lead pricing in a year of transformation. The shift to consumption and usage based pricing, outcome based pricing, hybrid pricing models will all be covered.

On June 5th, Ibbaka presented at PeakSpan’s Master Class series. We explored practical steps for building a robust value model, a key tool for value-based pricing. This model, crucial for sales, customer success, and product management, helps estimate economic value. In this blog post, we elaborate on questions from the session.

Sometimes it is nice to sit back and just watch and listen. And webcasts and pod casts open the possibility of conversations. Here are the webcasts and pod casts that Ibbaka joined in 2023. Watch, listen, enjoy, comment.

Join Karen Chiang and Steven Forth on Wednesday November 29 for a PeakSpan Masterclass: Impacting 2024 Growth Through Pricing and Packaging. Join us at 8:00 AM Pacific, 11:00 AM Eastern.

On October 4th, Ibbaka will join with our partner PeakSpan to give a webinar on the results of the Net Revenue Retention research. Join Sanket Merchant (PeakSpan), Srinivas Somayajula (formerly Calendly) and Steven Forth (Ibbaka) and get insights into best practices in Net Revenue Retention.

Take control of your pricing with our upcoming Master Class with PeakSpan Capital. Our highly anticipated event is on “Pricing Diagnostics and Rapid Response” and will equip you with a practical action plan that empowers you to swiftly diagnose and take control of your pricing strategy.