The Customer Value Management Platform for b2b saas

Value-Based Pricing, Simplified

Do you know how much money you’re leaving on the table? From sales to customer success, Ibbaka’s Customer Value Management SaaS Platform ensures you’re always connecting & selling value…

Not just features.

  • “Ibbaka has been instrumental in transforming our pricing strategy at Servitly. From shifting to value-based pricing to aligning subscription plans with customer value, Ibbaka's expertise has been invaluable.”

    Stefano Butti, CEO and Co-Founder, Servitly

  • “Working with Ibbaka has improved how we quantify, communicate and sell value at Ryder. This has enabled us to showcase a high performing solution that builds customer trust throughout the sales process.”

    Kendra Phillips, VP & GM, Global Transportation Management, Ryder

  • “Ibbaka designed a pricing model that attracts new customers to our SaaS offering while protecting our on-premise offerings. Feedback from the field & prospects has been tremendously positive on the structure & transparency of this model.”

    Will Lewis, Manager, Product Management, BMC Software

  • “Ibbaka provided a framework to guide our investment in innovative and differentiated offerings for our business customers. This has helped frame and direct our innovation strategy.”

    Caspar De Bono, Managing Director, B2B at Financial Times

  • "Ibbaka's Valio solution has allowed our Customer Delivery team to consistently engage with our customers, based on the clear value Simon Data's solutions have delivered and have more outcome-focused discussions. We have seen improved engagement and customer satisfaction thanks to Valio. Our Customer Delivery team members are big fans!"

    Jeffrey Walton, Vice President of Business Operations & Strategy, Simon Data

  • “We have worked with Ibbaka on a series of projects to transform our pricing and strategic positioning. They provided us with the evidence and insight to make strategic decisions and execute with greater predictability.”

    Jake Athey, VP Marketing & Customer Experience, Widen

communicate value, price smarter, and Sell more.

Align Your Entire Organization Around Value

Break down silos between departments. Ibbaka provides a common language of value that unites your product, marketing, sales, and customer success teams. Experience smoother collaboration and a cohesive approach to delivering and capturing customer value.

  • Say goodbye to feature-focused pitches. Our platform equips your sales team with compelling, data-driven value stories tailored to each prospect. Watch as your reps confidently articulate your unique value proposition, leading to higher conversion rates and increased deal sizes.

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  • No more second-guessing your pricing strategy. Our value-based pricing approach takes the guesswork out of monetization. You'll optimize your pricing structure to encourage user adoption, drive revenue, and stay competitive in your market.

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  • Turn your customer success team into retention and upsell champions. With Ibbaka's authoritative, value-based tools and insights, you'll boost net dollar retention, enhance customer satisfaction, and secure long-term growth from your existing customer base.

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  • Harness the power of your customer data without the complexity. Our intuitive dashboards and analytics tools give you clear visibility into value delivery, pricing performance, and growth opportunities across your customer base.

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Featured
How to communicate value and price when your buyer is an AI
Steven Forth
How to communicate value and price when your buyer is an AI
Steven Forth

Many agents are being introduced to the market to help with the saes process. There are AIs for Sales Development Representatives, for crafting sales content and for analyzing calls. Most modern CRMs use AI to predict what will close and when. What will happen when these agents encounter agents acting for the buyer? This is happening today and the world is about to get a lot weirder. We offer case studies for buyers of CRMs and sales intelligence.

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Steven Forth
Is Business Process Outsourcing the first target for Service as Software?
Steven Forth
Is Business Process Outsourcing the first target for Service as Software?
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Service as Software (SaS or SaaS) is emerging as a central pattern for the monetization of business AI. What services will be first to fall to this new paradigm? One possibility is Business Process Outsourcing of BPO. Companies are already used to blackboxing and outsourcing these services, have good performance metrics, and are cost driven. Established pricing models can be migrated to Service as Software.

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Steven Forth
How Ibbaka Measures the Value of Customer Value Management (and sets its own prices)
Steven Forth
How Ibbaka Measures the Value of Customer Value Management (and sets its own prices)
Steven Forth

Customer Value Management (CVM) and Value Based Pricing (VBP) are joined at the hip. Ibbaka took this into account in its own packaging. The four Editions are designed to align with the growth phases of SaaS and Business AI companies. The solutions packages alig with use cases. There are no limits to the number of users. The pricing metric is the number of models.

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Steven Forth
An AI Monetization Glossary
Steven Forth
An AI Monetization Glossary
Steven Forth

The concept blend of generative AI, monetization, pricing and customer value management is bringing together terms not often used together. Tokens are an important part of transformer models and are also being used as a pricing metric. The Ibbaka AI Monetization in 2025 includes a handy glossary to keep track of these terms.

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Steven Forth

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