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Introducing the Service-Led Growth Group on LinkedIn

Liam Hannaford

Liam Hannaford is the Content Marketing Associate at Ibbaka. See his Skill Profile on Ibbaka Talent.

The Service-Led Growth Group on LinkedIn is a virtual place to meet, interact and share ideas respectfully with each other on SLG. 

You can ask to join the group here.

One of our core values is to always be learning and to share what we are learning with our wider community. This helps to build a community where we can foster mutual and collaborative relationships.

The Service-Led Growth Flywheel

Service-led growth is an approach to growing resilient, adaptive and sustainable companies. Based on a growth flywheel that is kicked off with services that lead to subscriptions, data is gathered to generate insights that lead to new services. It is an alternative to product-led growth (PLG) that is less dependent on external financing.

The service-led growth flywheel works as follows: The initial engagement is a professional service that builds understanding and trust between the parties. The services are delivered through a software platform, service-led growth is every bit as reliant on software and user experience as product-led growth.

Four paths to Service-Led Growth

  • Build from professional services

  • Support software

  • Introduce a new technology

  • Integrate a mature technology

For further reading on the four paths to Service-Led Growth

“Fall in love with the problem (and the people who have the problem) not the solution.”

Service-led growth gives companies a new model to drive high profit and predictable revenues. If the problem you are solving requires human contact with your customers, long-term relationships, and can be delivered through software that gathers data and leads to insights, consider a service-led growth model.

Service-led growth is the best growth model for solutions solving complex problems in a scalable way.

Read other posts in the Service-Led Growth series